CES 2024 Review：Revisiting the Tech Highlights of 2024

Introduction

In the vast cosmos of technology, CES (Consumer Electronics Show) shines as one of the brightest stars. Each year, CES serves as a grand arena where global tech companies showcase their “unique skills,” displaying cutting-edge technologies and innovative products that captivate audiences. It’s a compass for tech trends, a preview window into future living, and an annual carnival that tech enthusiasts eagerly anticipate.

Now, as CES 2025 is about to raise its curtain, let’s press the rewind button and revisit the brilliant moments of CES 2024, exploring the pulse of technological development and experiencing the impact of innovative forces.

AI Empowerment: The Intelligent Upgrade of Everything

AI was undoubtedly the absolute protagonist of CES 2024, like a leading star shining at center stage across all exhibition areas. From home to transportation, from office to entertainment, AI’s presence was ubiquitous, like magical force deeply integrated into various products, comprehensively reshaping our ways of living and working, turning science fiction imagination into tangible reality.

(1) Smart Home: The Thoughtful Life Butler

The smart home sector flourished at CES 2024, with numerous tech giants showcasing their “family treasures,” displaying their most cutting-edge smart products, painting a beautiful blueprint of future home life.

Samsung’s home AI robot “Ballie” stands as a home guardian. With its compact and agile form, like an intelligent planet always on standby, it freely moves through every corner of the home. With keen sensing abilities, it can monitor the operating status of smart appliances and devices in real-time, immediately alerting owners of any abnormalities, providing comprehensive protection for home safety. Moreover, Ballie possesses powerful “social” skills, seamlessly connecting with other smart devices in the home to become the intelligent hub of home devices. Imagine returning home after a busy day - as you open the door, Ballie rolls over cheerfully, projecting a warm welcome message on the ground through its built-in projector, while thoughtfully turning on lights, adjusting room temperature, and even playing soothing music based on your daily habits, instantly dispersing fatigue.

LG introduced an eye-catching smart home AI robot featuring a unique “two-legged” wheel design, combining both technological sense and cuteness, like a mechanical sprite from the future. This robot relies on Qualcomm’s Robotics RB5 platform, equipped with powerful on-device AI capabilities, especially precise user facial recognition technology that can instantly identify family members and provide personalized attentive service. It’s like a tireless butler, with built-in cameras, speakers, and various sensors collecting environmental data in real-time, keeping you informed about temperature, humidity, and air quality at home. When you’re away, it can transform into a pet guardian and house security guard, remotely watching over pets and immediately pushing alerts to your phone if it detects any unusual activity. When you return home, it analyzes your emotions through voice and facial expressions, playing music that matches your mood to dispel fatigue and start a cozy home time.

These smart home products are not just cold machines; they are more like family members who understand your needs and care about your concerns, filling home life with warmth and convenience, easily realizing future scenes from science fiction movies.

(2) Smart Transportation: A New Driving Experience

The automotive industry also sparked an intelligent revolution storm at CES 2024, with various car manufacturers doubling down on smart cockpit and autonomous driving technologies, striving to create safer, more comfortable, and more convenient travel experiences for drivers, opening a new chapter in smart mobility.

Qualcomm partnered with Bosch to launch the automotive industry’s first central computing platform integrating infotainment and advanced driver assistance systems (ADAS), like a car’s “super brain” built on the Snapdragon Ride Flex SoC. Its emergence breaks down traditional information silos between various car systems, achieving efficient coordination between digital cockpit, ADAS, and autonomous driving (AD) functions, enabling a quantum leap in vehicle intelligence.

In terms of smart cockpits, TCL CSOT’s composite functional driving cockpit was astounding. It integrates a 42.7-inch ultra-large irregular vehicle-mounted integrated display screen, 10.1-inch smart transparent OLED touch screen, 5.1-inch head-up display, 14-inch high screen ratio ultra-thin flexible OLED display, and other advanced display technologies, creating an immersive “driving command center” for drivers. These screens not only offer clear images and vibrant colors but also rich interactive functions - drivers can easily control vehicle information, navigation routes, entertainment systems, and everything needed with just a light touch, making driving more focused and fun.

Marelli’s software-defined cockpit experience was equally impressive, perfectly integrating digital displays and artificial intelligence through centralized architecture and the latest generation Snapdragon® cockpit platform. By introducing Eyeris’s monocular 3D perception AI, driver monitoring system (DMS), and occupant monitoring system (OMS), the cockpit can intelligently sense occupants’ facial, body, and hand movements, accurately understand user intent, and achieve personalized interaction content customization. For example, it can automatically adjust the seat, music, and even remind rest based on the driver’s fatigue state, comprehensively improving driving safety and comfort.

As these intelligent technologies continue to mature and popularize, future travel will no longer be a boring driving process but evolve into a comfortable and pleasant smart mobile experience, filling every journey with surprises and peace of mind.

(3) Smart Office: The Efficient Work Assistant

On the stage of CES 2024, AI’s empowerment of the office sector also became a highlight, with various tech manufacturers launching office equipment equipped with AI technology, helping professionals break through efficiency bottlenecks and usher in a new era of efficient office work.

ASUS released the new generation 14-inch dual-screen business flagship laptop ZenBookDUO UX8406, like a versatile office partner. It features two 14-inch 3K resolution OLED displays that not only deliver delicate and realistic images but also support 4096 levels of pressure sensitivity with stylus, opening up a vast space for creative workers to unleash their inspiration. Whether drawing mind maps, designing beautiful graphics and text, annotating documents, or editing videos, the dual-screen design makes multitasking effortless, like having a ready assistant helping you navigate work smoothly and greatly improve office efficiency.

Dell’s new Inspiron series laptops are like highly intelligent workplace elites. Equipped with Intel Core Ultra processors, they deliver full 45W power, with AI efficiency improved 8 times and maximum battery life increased by 36%, providing solid computing power backup for AI applications. Whether it’s daily office document processing, data analysis, graphic design, video and 3D rendering, or programming and deep learning intensive tasks, they can handle them with ease. The integrated CPU, GPU, and NPU triple AI engines make local AI operation even more powerful, completing AI image generation in just seconds, allowing creativity to materialize instantly. Additionally, Dell has deeply cooperated with Intel and ISV to ensure smooth operation of over 100 professional software applications supporting AI features on Inspiron laptops, creating tailored efficient office solutions for professionals across different industries.

These AI office tools make complex work processes streamlined and smooth, greatly stimulating workplace creativity and productivity, making work no longer a burden but a stage for achieving dreams.

New Display Technologies: A Visual Fantasy Journey

At CES 2024, new display technologies presented a dazzling visual feast, bringing unprecedented shock and surprise to audiences. Various manufacturers showcased cutting-edge technologies in transparent displays, eye-care large screens, and AR/VR innovations, not only redefining the boundaries of visual experience but also filling us with endless imagination about the future display world.

(1) Transparent Displays: Fusion of Reality and Virtual

Transparent display technology was undoubtedly one of the most eye-catching “magic” at CES 2024, with Samsung and LG as industry leaders bringing this dreamlike technology to the public eye, achieving wonderful fusion of reality and virtual on screen.

Samsung Electronics launched the world’s first transparent Micro LED display, like a magical window to the future world. It adopts extremely small Micro LED chips combined with precise manufacturing processes, successfully eliminating screen seams and light refraction phenomena, making images appear unprecedentedly pure and realistic. When the screen lights up, colorful images appear before your eyes, sharp and clear with every detail visible; when the screen turns off, it instantly “disappears,” perfectly blending with the surrounding environment as if it never existed. This innovative technology opens up new imagination space for home decoration, commercial display, and other fields, seamlessly connecting life and art.

LG Electronics was equally impressive with its world’s first wireless transparent OLED TV - LG SIGNATURE OLED T 4K, which also caught audiences’ attention. This 77-inch transparent screen maximizes the advantages of OLED technology, with amazing high contrast, vibrant color gamut, and ultra-fast response speed. When turned on, it’s the center of home entertainment, bringing immersive viewing experience to audiences; when turned off, it instantly becomes a crystal-clear glass, harmoniously matching with home environment, making living room space appear more spacious and transparent. Whether displaying precious artworks or playing heartwarming family photos, it can easily handle the task, adding a touch of unique technological charm to home life.

Transparent display technology has extremely broad application prospects. In smart homes, it can transform panels of refrigerators, cabinets, and other appliances into information interaction centers, displaying real-time information about food reserves, cooking tutorials, and other practical information, both beautiful and convenient. In commercial scenarios, store windows can dynamically display product details and promotional activities through transparent displays, attracting pedestrians to stop and creating new shopping experiences. In the automotive industry, transparent displays are expected to become core components of future smart cockpits, perfectly integrating driving information, navigation guidance, and external scenery, making driving more intelligent, safe, and fun.

(2) Eye-Care Large Screens: Comfortable Viewing Experience

As people’s attention to visual health increases, eye-care large screen technology became a hot focus at CES 2024. Manufacturers like TCL CSOT and BOE made efforts to launch a series of large screen products combining stunning visual effects and eye protection functions, allowing audiences to enjoy large screen viewing pleasure without worrying about eye fatigue.

TCL CSOT’s 115-inch QD-Mini LED TV can be called the new king of living room entertainment. This giant screen TV not only has immersive visual impact from its super large size but also stands out in picture quality performance. It features advanced low reflection and soft light screen technology that can effectively reduce environmental light reflection stimulation, like wearing “invisible sunglasses” for your eyes, making it less likely to feel eye fatigue even during long viewing sessions. Whether it’s intense sports events, shocking sci-fi movies, or delicate nature documentaries, it can accurately reproduce every wonderful moment, making audiences feel like they’re there.

BOE brought a series of high-end display products that also demonstrated excellent eye protection characteristics. Its cutting-edge display technologies including oxide, flexible OLED, 8K, Mini LED are widely applied in vehicle, TV, notebook computer, and other fields, providing comprehensive eye-care visual experience for users. For example, in vehicle displays, BOE Panda Electronics globally debuted the 45-inch 9K oxide Mini LED vehicle through screen, which not only has clear and smooth pictures, but high transmittance and high contrast characteristics also ensure drivers can easily see screen information even in strong light environments while reducing visual burden on eyes. In TV products, BOE achieves precise light adjustment technology and low blue light design, letting audiences’ eyes always stay comfortable while enjoying wonderful shows, fully immersing in the fantastic world of film and television.

These eye-care large screen products, with advanced technology, make family entertainment time more warm and lasting, bringing significant improvement to people’s quality of life, truly achieving perfect balance between visual enjoyment and health care.

(3) AR/VR Innovation: Immersive Future World

AR/VR technology, as the key to the virtual world, continued to shine at CES 2024, with manufacturers like Sony and XREAL launching innovative products, opening doors to immersive future worlds for audiences, making the metaverse dream increasingly tangible.

Sony’s XR creation headset and controller devices are like “magic brushes” for professional creators, specially designed for people engaged in 3D design work. It’s equipped with six cameras and sensors, achieving precise video perspective function and spatial recognition ability, allowing users to clearly perceive surrounding environment in virtual space; paired with unique ring controller and pointing controller, users can intuitively and precisely operate virtual objects just like in the real world, easily conducting complex 3D design creation. Whether building virtual architectural models or designing beautiful game characters, this device can make creativity flow like a spring, bringing unprecedented efficiency and convenience to professional creation.

XREAL’s XREAL Air 2 Ultra AR glasses launched at the show are dedicated to bringing affordable and quality spatial computing experience to mass consumers. It’s equipped with dual 3D environmental sensors with computer vision capabilities, achieving six degrees of freedom (6DoF) functionality, allowing users to freely move between virtual and reality. Whether watching giant screen movies, playing immersive games, or conducting remote collaborative office work, these glasses can easily handle it, creating personalized virtual spaces for users. Moreover, compared to other high-end competitors, it has higher cost performance, giving more people the opportunity to step into the wonderful world of metaverse and feel the infinite charm brought by technology.

The vigorous development of AR/VR technology has injected strong vitality into the metaverse concept. In the future, we hope to use these innovative devices to enter virtual concert venues anytime, anywhere, interact with idols up close; or travel to historical sites, immersively experience the charm of ancient civilizations; even seamlessly collaborate with global colleagues in virtual offices, breaking through time and space limitations. These scenes that once only existed in imagination are becoming reality step by step with the continuous progress of AR/VR technology, thoroughly changing our ways of living, working and entertainment.

Automotive Technology: Driving Towards the Future

As an important symbol of modern society, automobiles once again became the focus of attention at CES 2024. With the rapid development of technology, the automotive industry is experiencing an unprecedented profound transformation, with cutting-edge technologies like new energy, autonomous driving, and smart cockpits surging like waves, reshaping our perception and imagination of travel, opening a new journey towards the future.

(1) Electric Wave: New Chapter in Green Travel

In today’s global advocacy for green development, new energy vehicles were undoubtedly the main force in CES 2024’s automotive exhibition area, with various car companies showing their “electric drive swords,” displaying their deep foundation and innovative breakthroughs in electrification, striving for the beautiful vision of sustainable travel.

Japanese car companies showed bright performance in this electric wave, with Honda announcing its new series of pure electric vehicles “Honda 0” to be launched in the global market in 2026, like a new star breaking through the night sky, carrying Honda’s firm determination to return to car-making origins and open a new era of electrification. The concept cars “SALOON” and “SPACE-HUB” of the “Honda 0” series made their debut simultaneously, with their stunning exterior design and cutting-edge technology configuration attracting countless eyes, making people full of expectations for Honda’s future electric vehicles. Additionally, Honda also launched a new “H” logo, applying it to all new electric vehicle products including the “Honda 0” series pure electric vehicles, this iconic symbol seems to be a clear flag of Honda’s electrification journey, leading the brand towards a new development stage.

Korean car companies were equally impressive, with Kia launching 3 pure electric commercial concept vehicles of the new PBV series - PV1, PV5 and PV7 at CES 2024, like three sharp innovation blades cutting into the commercial vehicle market. The biggest highlight of this series is the introduction of advanced modular concepts, where vehicles can flexibly change bodies according to different usage needs, like magic, easily achieving instant switching between various roles from van to taxi, bringing more efficient and convenient solutions to urban logistics distribution, shared travel and other fields.

Compared with traditional fuel vehicles, new energy vehicles show overwhelming advantages in environmental performance. Taking electric vehicles as example, they produce no exhaust emissions during operation, effectively reducing air pollution, making great contributions to improving urban air quality. At the same time, with continuous progress in battery technology and continuous cost reduction, new energy vehicles’ driving range is steadily increasing, charging facilities are increasingly improved, usage convenience greatly enhanced, gradually becoming consumers’ preferred choice when buying cars. According to market research institutions’ predictions, in the coming years, new energy vehicles’ market share will continue to rise, expected to occupy a dominant position in the global automotive market, leading green transformation in the travel field.

Flying Cars: Science Fiction Travel Imagination

While we were still marveling at the changes brought by electric vehicles, flying cars quietly arrived at CES 2024 with science fiction movie fantasy colors, sketching a more shocking three-dimensional picture for future travel, making human dreams of breaking free from ground congestion constraints and freely soaring in the blue sky increasingly close to reality.

XPeng AeroHT’s stunning appearance with its modular flying car “Land Aircraft Carrier” instantly became the focus of the entire venue, like an iron giant from the future time and space. This innovative work is ingeniously composed of land body and flight body parts, with the land body like a solid ground fortress that can not only perfectly store the flight body within it, freely shuttle between city roads, but also has powerful off-road performance, supporting 6×6 all-wheel drive, rear-wheel steering, can carry 4-5 people, easily handling various complex road conditions. When needing to activate flight mode, the land body and flight body can automatically separate and combine like “Transformers,” with the flight body adopting distributed electric propulsion technology, having manual/automatic dual driving modes, can carry 2 people, achieve vertical takeoff and landing in permissible environments, easily flying over congestion, obstacles, rivers and other ground problems, meeting people’s urgent needs for short-distance low-altitude travel. At the press conference, XPeng AeroHT co-founder and vice president Wang Tan made a heavyweight announcement: the modular flying car will start pre-orders in Q4 2024 and plans to start mass production delivery in Q4 2025. If all goes well, the “Land Aircraft Carrier” will become the world’s first mass-produced and delivered modular flying car for individual users, carrying human flying dreams to thousands of households.

The emergence of flying cars is not only a revolution in transportation tools but is expected to become a “special medicine” for relieving urban traffic congestion. Imagine, in future morning rush hours, when ground roads are blocked by vehicles, flying cars can take off lightly, opening up an unobstructed “air corridor” in the sky, greatly improving travel efficiency. It will thoroughly change urban traffic patterns, save people’s precious time, and open up more efficient and free life rhythms.

Smart Chassis: Ultimate Pursuit of Control

In the transformation wave of automotive technology, smart chassis technology, as a behind-the-scenes hero, quietly provides solid guarantee for vehicle control, safety and comfort. At CES 2024, many cutting-edge chassis technologies appeared, bringing qualitative leaps to car driving experience.

Hyundai Mobis’s MOBION concept car, like an agile dancer, amazed the audience with its e-Corner system. This system gives the vehicle’s four wheels up to 90 degrees steering angle, allowing the vehicle to easily achieve fixed-circle rotation, like dancing in place. To achieve lateral, diagonal driving and pivot rotation and other agile controls, MOBION’s four wheels adopt independent control design, with In Wheel technology being particularly innovative, abandoning traditional electric vehicles’ commonly used single large drive motor, instead placing four small motors inside each wheel, making each wheel both independently drive and generate electricity. In 2023, Hyundai Mobis has successfully conducted road tests of this system globally, its excellent control performance is admirable, providing innovative solutions for future urban narrow space driving and parking problems.

Goodyear and ZF’s cooperation was equally eye-catching, with the two joining forces to integrate Goodyear SightLine tire intelligent technology into ZF’s developed cubiX ecosystem, like installing a “smart brain” for the chassis system. cubiX as a scalable vehicle motion control software can comprehensively coordinate various aspects of vehicle dynamics. Through this cooperation, the chassis system can obtain more precise tire and road data in real time, thus achieving faster and more accurate adjustments during driving. When severe side slip of the vehicle is detected, cubiX software equipped with tire intelligent data can immediately send correction instructions to chassis actuators, like an experienced driving instructor, instantly stabilizing the body, ensuring driving safety. Additionally, this integrated system can significantly improve vehicle response speed, making steering more direct and linear, turning response more sensitive, while improving body stability, reducing controller load, and minimizing invasive intervention, bringing drivers flowing water-like control experience.

The vigorous development of smart chassis technology is a key step for the automotive industry towards an intelligent and electric future. It not only makes driving more relaxing and enjoyable but also provides a solid foundation for the landing of autonomous driving technology, bringing us one step closer to safe, efficient, and comfortable travel vision.

Humanoid Robots: Intelligent Life Partners

On the stage of CES 2024, humanoid robots shone like the most dazzling new stars in the technology galaxy, attracting global attention. They are no longer imaginary concepts from science fiction movies, but come with top artificial intelligence technology and exquisite mechanical craftsmanship, striding towards real life, becoming indispensable intelligent partners in human life and work, opening unlimited possibilities for the future.

(1) Home Service: Warm Companion Assistant

Home, as the harbor of people’s hearts, now welcomes a special batch of “new members” - humanoid home service robots. With highly intelligent design, they perfectly combine technology and warmth, injecting new vitality into family life, adding convenience and joy to cozy home time.

Samsung’s home AI robot “Ballie” can be called a home guardian. Its form is compact and agile, like an intelligent planet always on standby, freely moving through every corner of the home. With keen sensing abilities, it can monitor the operating status of smart appliances and devices in real-time, immediately alerting owners of any abnormalities, providing comprehensive protection for home safety. Moreover, Ballie possesses powerful “social” skills, seamlessly connecting with other smart devices in the home to become the intelligent hub of home devices. Imagine returning home after a busy day - as you open the door, Ballie rolls over cheerfully, projecting a warm welcome message on the ground through its built-in projector, while thoughtfully turning on lights, adjusting room temperature, and even playing soothing music based on your daily habits, instantly dispersing fatigue.

LG introduced an eye-catching smart home AI robot featuring a unique “two-legged” wheel design, combining both technological sense and cuteness, like a mechanical sprite from the future. This robot relies on Qualcomm’s Robotics RB5 platform, equipped with powerful on-device AI capabilities, especially precise user facial recognition technology that can instantly identify family members and provide personalized attentive service. It’s like a tireless butler, with built-in cameras, speakers, and various sensors collecting environmental data in real-time, keeping you informed about temperature, humidity, and air quality at home. When you’re away, it can transform into a pet guardian and house security guard, remotely watching over pets and immediately pushing alerts to your phone if it detects any unusual activity. When you return home, it analyzes your emotions through voice and facial expressions, playing music that matches your mood to dispel fatigue and start a cozy home time.

These smart home products are not just cold machines; they are more like family members who understand your needs and care about your concerns, filling home life with warmth and convenience, easily realizing future scenes from science fiction movies.

(2) Professional Applications: Efficient Work Helper

The charm of humanoid robots is not limited to the home field. In professional scenarios, they also show extraordinary strength, becoming powerful assistants for various industries to break through development bottlenecks and improve efficiency, injecting strong power into industrial upgrading.

Unitree’s humanoid robot H1 and robot dogs B2, Go2 showcased at CES 2024 are like technology commandos from the future, bringing new revolution to industry applications. H1 is about 180cm tall and weighs about 47kg, yet has unimaginably powerful strength and agile movements, with moving speed reaching 3.3 meters per second, equipped with UBTECH’s self-developed M107 joint motor, maximum joint torque reaching 360N・m, enabling it to easily handle various complex tasks. It adopts 360° panoramic depth perception technology, like having a pair of “wisdom eyes,” accurately perceiving depth information of surrounding environment, whether on rugged outdoor grounds or narrow dark indoor spaces, can move steadily like walking on flat ground.

In power inspection field, H1 robot transforms into “power grid guardian,” relying on excellent movement ability and environmental adaptability, shuttling between complex facilities like substations and transmission lines, conducting comprehensive and high-precision inspection of power equipment. It can collect equipment operation data in real time, accurately identify potential fault hidden dangers like overheating, discharge, loosening and other abnormal conditions, timely warning work personnel, making great contributions to ensuring safe and stable power supply. Compared with traditional manual inspection, H1 greatly improves inspection efficiency and accuracy while reducing personnel labor intensity and safety risks, making power maintenance work more intelligent and efficient.

While in fire rescue scenarios, robot dog B2 plays unique advantages. Facing dangerous environments with raging fire and thick smoke, B2 fearlessly relies on powerful load capacity and excellent off-road performance, carrying rescue equipment and fire-fighting materials to quickly reach the scene. It can climb and cross obstacles in ruins and rubble, opening life channels for trapped people, while transmitting real-time scene images to assist rescue personnel in making precise rescue plans, becoming firefighters’ capable “comrade,” fighting for precious time to save lives and property.

These humanoid robots and robot dogs in professional application scenarios fully demonstrate the huge potential of technology empowering industry. With efficient, precise, and fearless characteristics, they fill human capability gaps in extreme environments and high-intensity tasks, promoting various industries to take big steps towards intelligent and unmanned direction, creating more value for social development.

CES 2024 Echo, 2025 Outlook

CES 2024 was like a spectacular technology firework show, leaving countless dazzling lights and shadows in the vast sky of technological development. The intelligent upgrade of everything under AI empowerment makes our life and work more intelligent and efficient; breakthrough in new display technology opens doors for us to fantastic visual worlds; vigorous development of automotive technology is reshaping the blueprint of future travel, leading us to drive towards greener, smarter, and more convenient future; the shining debut of humanoid robots has become intimate partners in human life and work, adding unique warmth and convenience to life.

Now, CES 2025 is about to grandly open, which will be another feast gathering global top technologies. At the new show, will AI technology usher in a new round of explosion, bringing more disruptive changes to various fields? Can new energy vehicles break through existing bottlenecks, achieving leaps in key indicators like driving range and charging speed, making green travel mainstream globally? Can flying cars really open a new era of low-altitude travel, alleviating urban traffic congestion? How will smart home further integrate innovation to create more comfortable and personalized living environments for us? These suspenses attract global attention like magnets, making us full of expectations.

Let’s look forward to the opening of CES 2025 together, believing this technology feast will once again light up the future for us, bringing more shock and surprise, witnessing the magical power of technology continuing to change the world!